10/22/25: Adam Reimer
Please join us for a Great Lakes Seminar Series – subscribe!
Time: 12:00pm – 1:00pm EDT
Location: NOAA Great Lakes Environmental Research Laboratory, Lake Superior Hall and Virtual
Presenter: Adam Reimer, Outreach & Evaluation Scientist, National Wildlife Federation
Title: Leveraging behavioral insights to improve outreach and protect water quality
Event Flyer
Webinar Registration Link
About the presentation: Achieving conservation aims in the Great Lakes region, including protecting water quality, enhancing wildlife habitat, and building community resilience, often relies on voluntary actions by farmers, ranchers, and rural landowners. Numerous agencies, organizations, and policies support farmer adoption of soil health practices, improved nutrient management, and managed tile drainage. Despite decades of effort, adoption of key practices has lagged what is needed to reach larger conservation goals. National Wildlife Federation has worked with producers and conservation professionals for over a decade to improve outreach and conservation communications to reach new audiences and expand adoption of key practices. NWF programs apply insights from social and behavioral science to increase organizational capacity and identify novel strategies for increasing conservation adoption. This presentation will share key insights from NWF programs and outline research and extension needs to scale up adoption in the Great Lakes region.
About the speaker: Adam Reimer is the outreach and evaluation scientist at the National Wildlife Federation. He has training in interdisciplinary social and agricultural science with a PhD from Purdue University. Adam has an extensive research background exploring farmer and landowner conservation decision making and the role of policy and social networks in conservation outcomes. At NWF, he helps support local and farmer-led conservation outreach throughout the Midwest by leveraging social and behavioral sciences to develop effective engagement strategies.
**Registration is not required**
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IMPORTANT VISITOR INFORMATION
As of July 2025 the GLERL facility can no longer accept visitors for the Great Lakes Seminar Series due to staffing shortages. Please attend virtually using the link above.
All seminar attendees are required to receive a visitor badge from the front desk at the NOAA Great Lakes Environmental Research Laboratory facility. Attendees need to present a valid U.S. photo ID or green card. If you are a Foreign National, we encourage you to attend virtually. For questions regarding building access, please email Margaret Throckmorton at [email protected]. Additional questions? Contact Margaret Throckmorton: [email protected]; visit ciglr.seas.umich.edu for more information.
